How AI can improve the sales process and boost digital sales

The Buying Experience What type of product do you sell?  It is easy to get

The New Playbook for Scaling Business Operations with AI & Automation

Here’s a shocking number – 76% of scaling businesses hit a growth ceiling within their

What AI Can and Cannot Do

From Financial to Public Services there are limits to what AI can and will ever

How Businesses Actually Use AI

Dreams and Reality The classic movie 2001: A Space Odyssey predicted colonisation of space, alien

How to decide what to use AI to do

If your business has written processes then they can be automated. Humans Are Easily Impressed

How to get the best out of LLMs

Effective prompting for free and early stage LLM models N.B. this article does not apply

Top 10 Tech Innovations to Watch in 2025

Imagine walking into your home and it automatically adjusts the lighting, temperature and music to

How technology (and MSBC Group) can drive your business success in 2025

What will separate thriving businesses from those that struggle to survive in 2025? The answer

How to Identify Bottlenecks in Your Workflow and Eliminate Them with Automation

When workflow bottlenecks develop in business operations, they create a cascade of problems: missed deadlines,

5 AI and Automation Trends Businesses Must Watch in 2025

Mid-sized manufacturing plants lose an average of $50,000 per hour during unplanned downtime. Financial institutions