Transforming Recruitment with AI for an HR consulting firm in Dubai
This firm is a staffing and recruitment services company in Dubai. It helps high-growth startups, scale-ups and enterprises build exceptional teams faster, smarter and with less friction. By combining deep industry knowledge with automation, they streamlines the entire hiring journey from search to onboarding.
Challenge
This firm operated like many traditional recruitment agencies, relying heavily on manual sourcing, CV screening and candidate outreach. Recruiters spent hours reviewing irrelevant applications, chasing passive candidates and juggling multiple tools. This slowed down time-to-hire, put strain on the team and delivered unpredictable outcomes for clients.
The result was a slow hiring cycle with high operating costs. Candidates dropped out due to delayed responses and teams spent more time on administration than serving clients.
Solution
Working with MSBC Group, they have embedded an AI Talent Partner to serve every client. This:
- Scores applicants against requirements, which may be updated and refined
- Ranks candidates using a “lookalike” model of previous successes
- Engages with top talent and prioritises it in recruiters’ inboxes.
The AI Partner is available 24/7 to hiring teams at this firm’s clients. They retain full ownership of data and systems, and gain a cost-effective, time-saving hiring process.
Benefits
The benefits are immediate:
- 60% cost savings compared with traditional agency methods
- Reduced hiring times for strategic hires by several weeks
- Higher quality pipeline and increased candidate engagement
- Freeing the team from admin to focus on strategic decisions.
This firm has transformed themselves from a traditional agency into an AI-enabled recruitment partner. It now delivers faster, smarter and more predictable hiring results, without the overhead of additional headcount.