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Artificial Intelligence

Optimising Customer Experience with Generative AI: Real-World Applications and Benefits

September 17, 2024

86% of buyers are willing to pay more for a great customer experience Customer experience is the cornerstone of business success, but what makes it successful is changing. In today’s digital landscape, the winning strategy is to shorten the chain between customer interaction and product development. There is a single tool that is emerging rapidly […]

Artificial Intelligence, Innovation & Integration, The Power of AI & Robotics

Understanding Ethical Use of AI for Businesses

August 16, 2024

Big tech companies are spending more and more on AI. Amazon stunned investors this month revealing that profits will take a back seat to heavy spending. At MSBC Group, we are committed to helping small and medium sized businesses benefit from the huge sums being invested in new technology. Artificial Intelligence (AI) is no longer […]

Artificial Intelligence, Innovation & Integration, The Power of AI & Robotics

How secure is GenAI for businesses?

July 29, 2024

Generative AI (GenAI) is rapidly transforming the business landscape. It offers unprecedented capabilities in content creation, customer service, data analysis, and other business areas. However, as businesses rush to adopt this groundbreaking technology, a crucial question arises: How secure is GenAI for businesses? Imagine a world where AI can not only enhance productivity but also […]

Artificial Intelligence, Innovation & Integration, The Power of AI & Robotics

A comprehensive guide for businesses to implement GenAI

July 19, 2024

Generative AI (GenAI) is revolutionising businesses’ operations, offering innovative solutions that enhance efficiency, creativity and customer satisfaction. Imagine having a tool that can create high-quality content, design products, assist in customer service, and even write code—all tailored to your specific needs. PwC, in its recent article, predicted that the right AI choices would provide companies […]

Artificial Intelligence

What is Generative AI or GenAI?

July 11, 2024

The technology landscape is more interesting than ever. Only a few innovations in history have generated as much excitement and potential as Generative AI (GenAI). Imagine a world where machines can create new content—whether it’s a captivating piece of music, a stunning visual artwork, or even complex software code—based on patterns and data they’ve learned. […]

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